Gum raps have worked exceedingly well in Kilkenny as they have had a massive appeal to teenagers who are our target age group for anti litter gum campaigns. The appeal of gum raps is strengthened by the colourful and fresh illustrations and it’s a novel and relatively inexpensive product to distribute in schools and youth clubs.
Go to http://www.tidynorthernireland.org/campaigns/chewing-gum/.php to read about Carrickfergus.
During September 2011 Wolverhampton City Council will be working in partnership with DEFRA, the Chewing Gum Action Group and Keep Britain Tidy to address the sticky problem of chewing gum litter in Wolverhampton.
“Irresponsible dropping of chewing gum on pavements is an incredibly antisocial activity that blights our public spaces and can be very expensive and time consuming for those that are involved in the clean up.”