Carmarthenshire County Council has been involved with a national campaign to clean up the streets of chewing gum litter for two years running. Run by the Chewing Gum Action Group, the campaign focuses on education and awareness of the chewing gum litter problem as well as enforcement. Not only is chewing gum litter an eyesore but it can stick to people’s clothes and shoes and it is very difficult and costly to clean up. As part of the campaign, the council has purchased specially branded Gum Raps to distribute to the public to encourage them to put their gum in the bin or risk a fine of £75. The council’s Executive Board Member for the Environment Cllr Philip Hughes said: “The council is determined to create a cleaner environment for both residents and visitors to Carmarthenshire to enjoy.”