With Wrigley’s commitment to encouraging responsible disposal of chewing gum Gum-Raps are being produced as part of an overall educational program in various schools.

“We have found the Gum–Raps a great way to engage people, especially at events with our “Litter – It’s not a good look” – campaign. The product is ideal to show case and campaign’s message and we have received very positive feedback from young and old.” Caroline Briggs Community Awareness Manager, Belfast City Council.

The Chewing Gum Action Group (CGAG) is a joint initiative for local authorities aiming to change the behaviour of gum-droppers through local campaigns. This initiative was sponsored by Wrigley’s.

Google were having gum litter problems outside their offices and were delighted when they came across our Gum Raps. The logo commemorated the birthday of Frank Lloyd Wright.

Carmarthenshire County Council has been involved with a national campaign to clean up the streets of chewing gum litter for two years running. Run by the Chewing Gum Action Group, the campaign focuses on education and awareness of the chewing gum litter problem as well as enforcement. Not only is chewing gum litter an eyesore but it can stick to people’s clothes and shoes and it is very difficult and costly to clean up. As part of the campaign, the council has purchased specially branded Gum Raps to distribute to the public to encourage them to put their gum in the bin or risk a fine of £75. The council’s Executive Board Member for the Environment Cllr Philip Hughes said: “The council is determined to create a cleaner environment for both residents and visitors to Carmarthenshire to enjoy.”